Baseline
We record where you appear today across a fixed set of buyer questions, audit your site, and study which competitors get cited and why.
Be the source the answer quotes.
More of your buyers now get an answer before they ever see a list of links. We make your brand the one those answers name, across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Claude.
Audit in five working days. No contract needed to get started.
- How do I choose project software for a 15-person agency?
More of your buyers now get an answer before they ever see a list of links. We make your brand the one those answers name, across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Claude.
- yourbrand.com Project tools for small agencies: a buyer's....
- toolcompare.example How to run a software pilot
Our impact
years of search expertise
10
+
Client served
270
+
Countries reached
28
Campaigns delivered
1000
+
Search has become a conversation, and your page is now a source.
People ask full questions and expect a direct reply. The reply is built from a handful of pages the system trusts. If yours isn’t one of them, a competitor’s is.
Rankings are no longer the whole game
A page-one position still helps, and it often feeds the answer. But a summary above the results can satisfy the reader before they scroll. Being named inside it is the new prize.
Clicks are harder to earn, so each one matters more
When a reader does click through from an AI answer, they arrive already informed. Our work aims to bring you fewer, warmer, better-matched visits.
Rankings are no longer the whole game
Brands that publish clear, well-sourced material now become the default references. Those habits are harder to change later.
Three places your brand needs to show up
Each kind of search tool picks its sources differently. We plan for all three so you aren't strong in one and invisible in the others.
Google AI Overviews and AI Mode
Google combines several sources into a written summary, then invites follow-up questions. Linked sources sit right beside the text.
- Content built around the follow-up questions people ask next
- Schema markup and clear author credentials
- Consistent business listings and brand mentions
ChatGPT, Perplexity and Claude
Assistants search the web live, read what they find and cite what they trust. They lean heavily on pages that state facts plainly and can be verified.
- Copy written to be quoted: short, specific, sourced
- Independent mentions on respected sites
- Review and community presence that supports your claims
Classic search and featured answers
Traditional results remain the base layer. Snippets, People Also Ask boxes and local packs are still where many journeys begin.
- Technical health, speed and crawlability
- Direct-answer formatting for snippets
- Local profile accuracy for “near me” searches
Harness the Power of Digital
Views from our experts on driving business transformation across industries.
What our AI search team does
Strategists, writers, developers and PR specialists work from the same plan, so nothing gets lost between "what to say" and "how it's built".
AI visibility audit
We ask the questions your customers ask, in the tools they use, and record who gets named. Then we check the technical layer: crawl access, rendering, structured data and page speed. You get a ranked list of fixes, not a data dump.
Conversational query research
Keyword tools miss how people talk to assistants. We collect real questions from sales calls, support tickets, forums and live AI responses, then group them by the decision the person is trying to make.
Answer-ready content
Pages open with a clear answer, then go deep. Every claim is backed by a source or first-hand experience, and every piece carries a named author with real credentials.
Structured data and technical readiness
We add the markup that tells machines who you are, what you sell and who wrote what. We also fix the plumbing: blocked crawlers, slow templates, duplicate pages and content hidden behind scripts.
Brand and entity building
AI tools trust what several independent sources agree on. We tidy your profiles, listings and descriptions so the web tells one consistent story about your business.
Digital PR and earned citations
We create original research, expert commentary and useful tools that journalists, analysts and industry sites want to reference, and we pitch them properly.
Video and visual assets
Explainer clips, diagrams and comparison graphics that make your pages easier to understand for readers and easier to reference for assistants that read images and transcripts.
Citation tracking and reporting
Each month we re-run a fixed set of prompts across the major assistants and show you where you were named, where you weren’t, and what changed. Plain-language reports, no vanity charts.
How the first three months run
A clear order of work, so you always know what is happening and why. After the first quarter we move to a rolling monthly plan.
1
2
3
4
Map
We agree the topics you should own, the questions inside each one, and the pages to create, rewrite or merge. You approve the plan before we build anything.
Build
Writers publish answer-ready pages while developers ship technical fixes and structured data. Small changes go live weekly rather than waiting for a big launch.
Earn
PR and outreach begin as the new content lands, giving the web fresh, credible reasons to mention you.
Classic SEO and AI search optimisation, side by side
You still need the first. The second changes how you write, structure and prove things.
| Classic SEO | AI search optimisation | |
|---|---|---|
|
What success looks like |
A high position and a click |
Being named or linked inside the answer, then earning the click |
|
How pages are chosen |
Keywords, links and page authority |
Clear answers, verifiable facts, topic depth and agreement across sources |
|
Content shape |
One page per keyword |
Topic clusters that cover the follow-up questions too |
|
Trust signals |
Backlinks |
Backlinks plus named experts, brand mentions, reviews and consistent profiles |
|
How we report |
Rankings, traffic, conversions |
All of those, plus citation share across assistants |
Questions we hear most
What is AI search optimisation?
We primarily partner with mid-market enterprises, innovative tech startups, and established organizations that want to modernize legacy ecosystems, scale operations, or leverage automated digital workflows.
How is it different from traditional SEO?
Yes, absolutely. We conduct intensive business analysis and custom AI workshops to understand your team's workflow bottlenecks, identifying high-impact AI integration points that save time and optimize revenue pipelines.
Will AI search replace Google rankings?
It is the work of making your content easy for AI search tools to find, understand and quote. Instead of only chasing a position in a list of links, you aim to be named as a source inside the answer itself. You may also hear it called GEO (generative engine optimisation) or AEO (answer engine optimisation).
How long until we see results?
Traditional SEO focuses on rankings and clicks. AI search optimisation adds a second goal: being cited in generated answers. It leans harder on clear structure, verifiable facts, named expertise and mentions of your brand elsewhere on the web.
Can you guarantee that ChatGPT or Google will cite us?
No. Classic rankings still matter and often feed AI answers. The difference is that people now see summaries first, so ranking alone is no longer enough.